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January 31, 2010

Demand Media integrates Pluck social media platform with IBM WebSphere Commerce 7

Allows retailers to leverage social media and online social networks

By CBR Staff Writer

Demand Media, a provider of the Pluck social media tools to retailers and brands, said that its platform is integrated with WebSphere Commerce 7 to offer social commerce capabilities to IBM’s customer base.

The company claims that the implementation enables retailers to leverage social media and online social networks to bring brand and product discussions back into their site and helps convert them into transactions.

With Pluck social media features within WebSphere Commerce 7, customers have control over where these social elements appear and how they look and behave, the company said.

According to Demand Media, it allows developers to drop Pluck-powered forums, ratings and reviews, blogs, photo and video galleries, user profiles and other social features into their e-commerce applications. In addition, the Pluck social media platform offers social media capabilities and are integrated via widgets and a set of platform-level APIs.

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Don Boulia, director of product management of WebSphere Software at IBM, said: “Pluck has tightly integrated the social experience with online shopping and extended it to capitalise on popular social communities such as Facebook, MySpace and blogs.

“WebSphere Commerce’s open approach to social networking integration allows partners such as Pluck to easily create an online social experience encompassing the entire customer lifecycle that lets retailers make dramatic improvements in site traffic, engagement and conversion rates.”

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