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July 21, 2009

Blink Logic rolls out new product for advertising industry

Focuses around industry standards such as DART and Google analytics

By CBR Staff Writer

Blink Logic, a provider of Software as a Service (SaaS) business intelligence products, has launched a new product to allow advertising and marketing executives gain insight into campaign effectiveness.

According to the Blink Logic, traditional business intelligence tools that are expensive and difficult to use, limit the companies from using it. The company claims that the new offering, focuses around industry standards, DART and Google Analytics and can generate reports for presentation from multiple data sources with less man hours. It allows advertising and marketing executives to compile, organise and present data.

David Morris, president and CEO of Blink Logic, said: “With Blink Logic’s new advertising focused solution, executives can now concentrate on improving results and strengthening client relationships, rather then having teams devoted to day-to-day reporting. Built from the ground up with the advertising world in mind, Blink Logic is focused around industry standards such as DART and Google analytics, but has the flexibility to accommodate integration with other platforms and data.”

Blink Logic has partnered with ISVs to deliver SaaS BI products to business executives in companies and agencies of all sizes.

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The company has recently added an integrated Microsoft Excel plug-in to its platform expanding its reporting and analytical tools. The Microsoft Excel plug-in is expected to supplement Blink Logic’s existing BI products. Users will have a choice of pulling data from the database or from OLAP cubes, allowing them to use the capabilities of OLAP cubes such as pre-calculated measures.

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