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July 29, 2015

MDM drives enterprise mobility investment

Kable Global ICT Intelligence: Application development is focused on internal applications.

By Alexander Sword

Kable analysis reveals that mobile device management (MDM) is driving investment in the enterprise mobility space.

MDM had a significant lead over other mobility solutions in adoption: 71.8 percent of organisations already had an MDM solution in place, while 62.9 percent were considering investment in the next two years. This suggests that security is still a predominant concern among IT departments.

Following was development and integration of employee or supplier facing mobile applications, with 58.8 percent adoption, and tablet computing, with 57.4 percent adoption. 56.1 percent and 58 percent respectively planned to invest in these areas in the next two years.

Confirming that mobility thinking is currently predominantly focused on employees, customer-facing applications were the least adopted with 55.2 percent, although 58.5 percent planned to invest in the next two years.

Delving deeper into the focus on application development, Kable analysis reveals that HR applications have the highest adoption, with 68.8 percent. Financial applications followed with 68 percent.

Customer relationship management (CRM) applications ranked highly, with 65.4 percent, while enterprise resource planning came in at 57.3 percent. Supply chain management, product lifecycle management and business process management had 56.2 percent, 53.4 percent and 50.1 percent adoption respectively.

HR management applications and CRM led for future investment, with 60.9 percent and 60.6 percent planning to invest in the next two years.

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The biggest gap between adoption and future investment was in marketing automation and collaborative lifecycle management, with 50.1 percent having adopted it and 56.5 percent planning to invest in it in the next two years. This suggests that this could be a large growth areas in the applications market.

The majority of organisations (61 percent) had some kind of unified communications solution, including VoIP, presence or instant messaging, in place. A lower figure, 56.8 percent were considering investment in the next two years, suggesting that adoption was already high and customers were satisfied with their current solutions.

Web and video conferencing appeared to be a bigger growth area but had less adoption; 60.9 percent already had the service and 61.8 percent had prioritised it for investment in the next two years.

This may relate to the higher Capex expenditure required by conferencing services, due to the additional hardware and infrastructure required. By contrast, VoIP and instant messaging rely more on software.

Meanwhile, 57.4 percent were using IP-PBX but only 54.8 percent planned investment in the next two years. The figures for IP-Contact Centre were 56.4 and 55.3 respectively.

All figures come from Kable‘s ICT Customer Insight survey, which polled 2685 respondents, from across the world in Q4 2014. The survey findings include data on hardware budget allocation, telecommunications budget allocation and software budget allocation. Subscribe to Kable here.

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