A few weeks on the job and the Santa Cruz Operation Inc’s new boss, Lars Turndal, is talking about trying to figure out a way to change the company’s old-fashioned distribution model without rocking the boat. The task is not easy. He’s also talking about adjusting the company’s prices upwards because it’s silly to charge the same thing for one or 100 users. He wants to upgrade the company’s image to go after corporate America and the multinationals. He realises he may have to change the company’s culture to do it. He’s also determined to acquire system software technology such as untilities from the outside. Santa Cruz has yet to pick an investment banker for its pending initial public offering.
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