Intel Corp was putting itself about a bit at the Montgomery Securities Technology Conference in San Francisco last week, and one of its messages was that it plans a major spring advertising campaign to sell Pentium-powered personal computers to home users: Paul Otellini, senior vice-president told the assembly Intel will be beginning a very, very large advertising campaign for Pentium in the March-April time frame, focussing on home and business users and selling the affordability of Pentium processors; he added that recent research dispelled the myth that home buyers limit their focus to low prices, and that 64% of home purchasers in a recent survey bought machines with the Intel 80486 chip this year, and two-thirds of that group bought the high-end 80486 models, using processors such as the clock-doubled DX2s; he said the home market was ripe for the DX2 chip, and suggested that consumers want a product that will last for a while and will offer greater performance.
Content from our partners
