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August 18, 1988


By CBR Staff Writer

IBM is believed to be set to emulate the Coca Cola company and reintroduce its equivalent of Coke Classic in the shape of the Personal Computer AT – in the guise of a PS/2 Model 35. PC Week believes that the 80286-based machine, with an AT bus but with the VGA graphics from PS/2, will come out in the US next month, at between $2,000 and $3,000. If the reports proves true, it will be a devastating admission by IBM that its strategy to bury the old standard Personal Computer under machines using its MicroChannel Architecture has failed. All the signs are that while the PS/2 is doing fairly well in corporate accounts, sales through dealers and retail outlets are far short of IBM’s targets, if not downright dismal. And almost all the press on the PS/2 machines is generated from what people in the latter markets are saying, and the negative press must in turn put a damper on corporate sales – those guys read the PC magazines too. The big question about any PS/2 Model 35 is whether it will be a full-function machine, or will be limited to three expansion slots like the Model 30. If the latter, it will be the equivalent of IBM putting out Coca Cola Classic with a little hole in the bottom of each bottle, and will simultaneously revalidate the AT clone market and ensure that IBM sells very few of the new machines.

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