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December 16, 2010

Everton FC implements Sales Cloud, Force.com from Salesforce.com

High quality customer service and custom app development

By CBR Staff Writer

Cloud CRM firm Salesforce.com has announced that Premier League football club Everton has implemented Sales Cloud to provide high quality customer service and deployed Force.com for custom application development.

The implementation of the new offerings will help Everton to perform in its range of business interests, including merchandising, media, publishing, hospitality and catering, tours and event ticketing as well as providing services such as the Everton MasterCard, and betting and gaming.

The Sales Cloud is aimed at bringing administration, sales, management and marketing personnel onto a common database platform improving efficiency and knowledge management, the company said.

The new platform was implemented in 10 weeks, beginning from the initial design discussions to the deployment. Since then, use of the Sales Cloud has spread to include other departments and Everton has deployed several of its own custom built apps on the Force.com platform.

It is used to manage the entire sales process for sales of corporate memberships, match hospitality, advertising, and sponsorships.

The tool provides customer information integrated into a single, intuitive platform, enabling staff to access the information they need to meet customer demands, no matter where they are, and allows sales management to have a greater insight into the processes of the sales teams.

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Everton IT head Stephen Fell said that they selected the Sales Cloud to run their customer management processes and Force.com for building custom apps because of their rich functionality.

In addition to the Sales Cloud, Everton has deployed Force.com to custom build a hospitality management system and is currently developing its own sports sponsorship management application.

It is also augmenting its Sales Cloud implementation with a custom commission management and claim system, the company said.

Everton CRM and data consultant Phil Brining said with the Sales Cloud they’ve now got full control through live reporting and dashboards, while Force.com is superb for providing them with a highly functional and rich platform upon which we can build our own tailor-made apps.

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