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May 15, 2009

Datanomic integrates dn:Director with Oracle Siebel CRM

Can the integration address the data quality issues?

By CBR Staff Writer

Datanomic has announced the integration of its data quality management application, dn:Director, with Oracle Siebel Customer Relationship Management.

According to Datanomic, the integration, which was completed as part of the Oracle Integration Initiative, allows Oracle Siebel customers to directly address data quality issues in their customer relationship management (CRM) systems through integration with one of the industry’s leading enterprise data management solutions.

Integrating dn:Director with Oracle’s Siebel CRM using the Datanomic Siebel Connector, provides customers with a flexible and fully configurable means of addressing critical data quality issues, such as duplicate identification, contact information and postcode cleansing, said Datanomic.

Jonathan Pell, CEO of Datanomic, said: Many CRM systems are geared toward fast data capture rather than complete and accurate data capture. This leads to problems when the data is used for relationship management, new marketing promotions, business intelligence, and other business processes. By integrating with Oracle’s Siebel CRM, we are empowering customers to identify and correct deficiencies in their data to improve the overall value of their data assets.

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