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Technology / Data Centre

Corel selects ATG to support global network of e-commerce sites

The Art Technology Group (ATG) commerce suite is an e-commerce platform that is expected to drive every phase of a personalized online shopping experience.

Additionally, Corel is expected to implement ATG commerce service center, a contact center application integrating e-commerce functionality with back-end order administration, sales support and customer care features, said ATG.

Bill Zujewski, vice president of product marketing at ATG, said: The Corel brand is synonymous with cutting-edge software and ATG is very proud to be chosen as their e-commerce software provider. More than ever, companies need to make sure their web stores cater to individual customer needs and preferences to stand out from competition and encourage brand loyalty. We’re looking forward to the launch with Corel in 2009.

John Zoglin, vice president of e-commerce for Corel, said: When we evaluated the technology options available for improving our sites, we found that ATG’s Commerce Suite offered the features and track record that supported our vision. With our new sites, Corel’s global teams will have more control over the types of content and promotions they can provide our customers – giving them a customized experience that’s even more relevant and compelling.

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CBR Staff Writer

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