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Technology / Cloud

How IP delivered television will digitally disrupt the global broadcasting industry – and why this could be great news for the IT industry

The broadcast industry has been out in force in Amsterdam (see below) and high on the agenda is the revolution in IP based content delivery and the radical shake up that it will bring to just about every player in the space.

For the IT industry how broadcast as a sector responds to digital transformation will be one of the most visible 4th industrial revolution case studies.

How an IT and IP based revolution is executed is fraught with challenges for IT companies, for traditional broadcasters, for the broadcast regulators and standards bodies and for the century old industrial manufacturing and services ecosystem which has grown up around cinema, television and radio.

The prize is huge. Just the internal goods and services market for the broadcasting market is estimated to be worth around $49bn.

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As an industry, broadcast is over one hundred years old. The Royal Television Society was formed in 1927, cinema started in France in 1895 and radio broadcasting began in 1910.

It is an industry that is being radically shaken up by digital disruption.
IBC, the International Broadcasting Convention is an annual exhibition and conference which runs over five days in September in Amsterdam attracting 55,000 attendees and 1600 exhibitors.

Digital technology, or what the IT industry understands by digital technology, was in evidence in very exhibition hall (all 15) at the recent event.

The event, now in its 50th year attracts suppliers and users from across every aspect of the broadcast industry from studio equipment makers, providers of outside broadcast technologies, satellite communications companies to cable providers and Government owned public service broadcasters and international broadcasting businesses.

As well as supply side participants which include well known global brands Sony and LG and firms better known to the broadcast sector such as Imagine Communications and Snell Advanced Media, this year saw many names from the IT industry in evidence at both the conference and exhibition.

These included IBM (read about IBM's AI generated trailer for a big budget horror movie), Google, Amazon Web Services, Cisco, HP Inc, Hitachi Data Systems, Intel and Equinix.

The reason for increased interest from the IT community is that in common with many other sectors each aspect of the TV industry – from creation to management to delivery – is undergoing its own digital transformation with all of the implications, challenges and opportunities therein.

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This article is from the CBROnline archive: some formatting and images may not be present.