The business world is undergoing massive change as industry after industry shifts to the Digital Economy. It’s an economy powered by the Internet and other 21st century technologies – the cloud, mobile, social media, and big data. At the heart of every Digital Economy business are its web, mobile, and Internet of Things (IoT) applications: They’re the primary way companies interact with customers today, and how companies run more and more of their business. The experiences that companies deliver via those apps largely determine how satisfied — and how loyal — customers will be.
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