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Trend in Retails and Consumer Goods Marketing

White Paper by

Salesforce Research surveyed nearly 900 retail and consumer goods marketing leaders worldwide to discover how:

  • Cross-functional dynamics are shifting to satisfy customer and business demands
  • Data is transforming the way marketers operate
  • Personalization is becoming more refined at the crossroads of intelligence and trust
  • New standards of engagement are inspiring and challenging marketers

Download this whitepaper to find out more.