Netflix is the world’s leading Internet television network with over 75 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day. However, as Netflix has expanded into emerging global markets, the risk of fraud has also increased. Isolated fraudsters as well as organized criminal networks seek to capitalize on free trials, opening new accounts with stolen identities and providing false or stolen payment information. Netflix needed a global, holistic response to this growing fraud trend, while maintaining its trusted reputation and reducing friction for legitimate customers. With ThreatMetrix, Netflix was able to:
• Leverage global shared intelligence from the Digital Identity Network in order to accurately detect fraudulent new account requests in real time. • Minimize the illegal sale of free trial accounts on the dark web. • Ensure that legitimate new customers were not unnecessarily turned away. • Protect future revenue and reduce fraud losses by ensuring that only legitimate customers were registering for new accounts.
Download this whitepaper to find out more.