View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
Sponsored by

The Influential Shopper Whitepaper by The Economist Intelligence Unit and sponsored by SAP Customer Experience

The research examines consumer spending trends by generational cohort since the start of the Covid-19 pandemic, with a focus on online spending. It explores which generational cohorts are driving online spending and what products they are buying. Importantly, the research seeks to establish whether these groups will stick with their online shopping habits once pandemic-related restrictions ease. As part of this, the research explores what consumers value in their online and in-store shopping experiences.

For brands and retailers, these trends in online shopping will be essential for identifying opportunities to expand their market share online and for rebuilding their business strategies for post-pandemic recovery.

This executive summary whitepaper presents the key findings across five countries (US, Germany, UK, Italy, and Spain) included in our survey and is accompanied by country deep dives and industry reports.

Download the White Paper now.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.