Report: Online shopping trends

E-commerce is the fastest growing retail market segment in Europe, with growth expected to reach £215.38 bn [€250.28 bn] in 2017 (Centre for Retail Research). Shoppers and their habits are ever-evolving and it can be a daunting task for retailers to stay in front of expectations. In Optimizely’s independent survey of shopper habits with Opinionography, we investigate general online shopping habits, challenges of online shopping and personalization. The results unveil trends in shopper preferences and provide a starting point for online brands to assess processes and experience delivery relative to shoppers expectations. These results will be helpful for brands looking to build better experiences and drive business results. Download this report to learn more about: - General Online Shopping Habits - Online Shopping Challenges - Personalization

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