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After a months-long hiatus in the National Basketball Association (NBA) season due to COVID-19, the Phoenix Suns got back on the court with no fans in the stands. The team had to quickly find new ways to engage its fan base and retain season ticket members. To complement the Suns’ livestream of their games, the Suns used BlueJeans Events to provide fans with additional streamed video content during games, enabling viewer engagement and offering partners a platform to promote their brands.