The online digital world is metamorphosing faster than many businesses can adapt. Change is being inherently driven by technologically savvy consumers who are demanding slick, frictionless online experiences that seamlessly integrate with their busy lives. Brick-and-mortar commerce is making a perceptible shift to digital, with large holiday peaks now occurring predominantly online rather than instore. ThreatMetrix sees approximately ten times the normal daily volume of online traffic on key pre-Christmas shopping days with more than 45% of transactions coming from mobile devices.
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