Patient centricity emphasizes prioritizing patients' experiences and outcomes, yet a universally accepted definition and standardized approach for patient-centric trials remain elusive. Many sponsors struggle to integrate patient and caregiver perspectives effectively into trial designs. While techniques like advisory boards and digital tools capture patient insights, they often lack a systematic approach, leading to inconsistent patient engagement and trust erosion.
At Medidata, we introduced Patient Centricity by Design (PCbD) to embed patient-centric principles into our clinical research software, inspired by the concept of privacy by design.
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