Does your website load in two seconds or less? If not, you could be disappointing nearly half of your customers. According to Kissmetrics, 47 percent of e-commerce users expect websites to load in less than two seconds – and nearly a quarter of them will abandon your website entirely if it takes longer than four seconds. Additionally, 50 percent of customers shop on their mobile phones. In other words, your website needs to load fast and be optimized or your customers will leave.
The reality is that an e-commerce company can increase revenue by up to 7 percent just by making the load time one second faster. So, how can your company improve its site performance and make it faster?
The best practices outlined in this whitepaper can reduce your site’s loading time, improve your user experience, and ultimately increase your company’s revenue.