Pernod Ricard is the story of a family business that grew into a global leader in the wine and spirits industry with more than 18,000 employees worldwide. The Group boasts a large portfolio of premium brands, including Absolut, Kahlua, and Jameson. A commitment to ongoing innovation, which allows the Group to quickly adapt to changes in trends, new consumer expectations, and new consumption moments, relies on a foundation of digital transformation to better understand and directly interact with consumers and put forward customized offers, namely through e-commerce opportunities.
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