Small & Medium Business Trends Report

For the third edition of the “Small & Medium Business Trends Report,” we analyzed responses from 2,000+ small and medium business (SMB) owners and leaders to determine:

SMB leaders’ motivations, challenges, and goals
How demographics shape the SMB experience
The role of technology in satisfying customer expectations

The survey was conducted online by the Harris Poll on behalf of Salesforce, between February 11 and March 7, 2019, among 2,011 SMB owners and leaders in North America, Europe, and Asia Pacific. Respondents were 18 years of age or older, and their businesses had between 2–200 employees. Data points were weighted by number of employees to bring insights in line with actual company size proportions in the population. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Comparison calculations were derived from percentages taken out to two decimal places.

Enter your details to receive the free white paper:

By downloading this Whitepaper, you acknowledge that Global Data Plc may share your information with our white paper partners/sponsors who may contact you directly with information on their products and services.

Visit our Privacy Policy for more information about our services, how Global Data Plc may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.