The Experience Optimization Handbook for Digital Marketers

You’ll benefit from this guide if: • You’re looking for cost-effective ways to improve your digital marketing strategy and get more out of your marketing budget • You’re wondering if optimization and testing is a good option for your business • You’re looking for new, proven methods to turn more visitors into customers • You want to learn more about ways to grow your business through optimization and testing Here’s what you’ll learn: • What is experience optimization and why it’s essential for any online business • How to gain a better understanding of your online audience’s unique needs and preferences • How businesses like yours are using optimization to their benefit • How you can get started

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