Vlogging refers to the process of creating a video blog, or vlog.
Video blogging can be made up of short video clips that are posted online as either standalone pieces or as additional pieces of content that are added to a written blog post.
The rise of vlogging has been boosted largely due to YouTube, with the ability upload videos for free, and also due to the ubiquity of cameras, faster upload speeds, and omnipresence of smart phones.
The majority of vlogging ‘stars’ are under 25 and have been extremely successful in growing large audiences, many have also branched out into traditional media with books, TV shows and so on.
Who’s the most popular vlogger?
While Vlogging could be called a direct to camera format, types of Vlogging are rapidly becoming a new message dissemination choice for big companies.
In June 2016 when Microsoft bought Linkedin for just over $26bn, one of the first video clips to appear about the deal was Satya Nadella, MS CEO and Jeff Weiner, founder and CEO of Linkedin speaking in a 102 second ‘interview’ which appeared on YouTube.
According to the Huffington Post, the top vloggers under the age of 25 are: Estee Lalone (Essie Button), Marcus Butler, Caspar Lee, Anna May Fox and Cherry Wallis.