Siri is a smart virtual assistant by Apple.
Siri is a computer program developed by Apple that works as an intelligent personal assistant on iOS, watchOS and tvOS.
Siri uses a natural language interface which provides users with answers and recommendations to questions asked through their device, be it an iPhone, Apple Watch or iPad.
The software adapts to the user’s individual language style and search preferences which allows for more tailored results. Siri can also be personalised by the user, with several accent and gender combinations available for the smart personal assistant.