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March 14, 2017updated 20 Jan 2024 3:35am

What is Salesforce?

By Ellie Burns is a US cloud computing company that specialises in customer relationship management software.

The cloud computing company is currently one of the most highly valued American cloud firms with a market capitalization of over $163 billion.

Founded in 1999 and headquartered in San Francisco, California, the company is currently led by CEO and Chairman Marc Benioff and trades on the New York Stock Exchange under the symbol CRM.

The company specialises in software as a service (SaaS), which means provides business software applications as a web-based service. Its customer relationship management (CRM) service is split into several categories such as Sales, Data, Marketing, Analytics, App and IoT.

Salesforce tower

What are the features of Salesforce CRM products?

Billed by the company as “one CRM solution to sell from anywhere. Anytime”, the Salesforce CRM service gives companies an interface for case management and task management.

For sales, the CRM allows all sales deals to be available in one place with stage, status, products, competition, quotes and other features available. Alerts can be automated, calls can be logged and a real-time dashboard can be accessed via desktop or mobile. These are just some of the features available on the service.

The company also has a platform as a service (PaaS) offering which allows developers to create multitenant add-on applications that integrate into In 2014, Salesforce launched the Lightening platform allows customers to build on the same framework as the Salesforce1 mobile app.

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In 2016 the company began increasing the intelligence of its products with its Einstein AI capabilities. Since its introduction, the technology has become integrated throughout the company’s products.

AWS integration

Salesforce has a close business relationship with Amazon Web Services (AWS), which has been the company’s primary public cloud provider since 2016.

In June 2021, Salesforce and AWS announced a closer integration in order to stave off growing competition from Microsoft’s Azure cloud platform. The partnership offers reduced friction and the opportunity for new tools that would be more difficult to create on a less integrated platform.

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