View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. What Is
August 4, 2016

What is PPC?

Find out what PPC is.

By James Nunns

Pay-per-click, PPC, is a model of Internet marketing where advertisers pay a fee each time one of their ads is clicked.

PPC is a way of basically buying visits to a website and one of the most popular forms of it is through search engine advertising.

PPC works because search engines such as Google and Bing allow businesses and individuals to buy listings in their search results. These listing then appear alongside non-paid search results and the search engine is paid every time a user clicks on the sponsored listing.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.