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PoC stands for proof of concept, this is a way of demonstrating the potential of concepts or theories for real world application.
Basically, a proof of concept is a way of prototyping an idea in order to ascertain its feasibility for a larger scale deployment.
Proof of concepts can be done over differing lengths of time depending on how mission critical the deployment would be to the organisation.
The development of a PoC can help the product owner to identify any potential technical and logistical issues that might interfere with success, allowing them to change anything in a way that does not impact the business.
Often a proof of concept is done with a trial size of customers or staff, this allows them to provide any feedback on the general use of a product to identify any security issues, general operational improvements that can be made, and whether it is actually worth scaling up deployment.