View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. What Is
March 13, 2017

What is Pinterest?

Know your Pins from your Pinning, and your Pin It to Pinboard.

By Ellie Burns

Pinterest is a social network that allows users to post and share images and videos.

Billed as a ‘catalogue of ideas’ by CEO Ben Silbermann, Pinterest is a free website which users need to register for in order to use. Images are known as ‘pins’, while the act of posting an image to a board is known as ‘pinning’. Pinterest allows users to upload, save, sort and manage images through collections known as pinboards.

Does Pinterest share your data?

Users can browse other users’ boards and then save individual pins to their own collection of boards. Many websites now carry ‘pin it’ buttons and links, which allows Pinterest users to pin images directly to their boards.

Pinterest is said to have 150 million monthly active users, as of October 2016.

Like other social networking sites, Pinterest allows marketers access to its users’ data. Providers such as Salesforce.com, Hootsuite, Tailwind and Spredfast currently have access to the company’s data.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU