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  1. What Is
September 1, 2016updated 19 Jan 2017 2:32pm

What is Linkbait?

A way of increasing the reach of online content.

By Vinod

Linkbait is content that is created to entice internet users into creating a hyperlink for a particular site.

As sites with more in-bound links are noticed more by search engine algorithms, the creator of the linkbait will do this in order to bolster the visibility of the website on search engines such as Google.

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