View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. What Is
March 27, 2017

What is Instagram?

Instagram has become one of the most popular sites in the world.

By Joao Lima

Instagram is a social media platform that allows users to share videos and photos.

The free mobile photo-sharing app lets people share videos and pictures either publicly or privately, as well as allowing the sharing of images through other social networks like Facebook and Twitter.

Users can use Instagram on desktops, however, the platform has been built to run on mobile. Special non-official desktop apps exist for users who want to use it on desktop.

One of the major features of Instagram is the ease at which users com modify and edit their photos and videos. This is done using ‘filters’ that alter the colour, tone, brightness, shadows, etc, of a picture or a video.


Which tech giant bought Instagram for a cool $1 billion?

Instagram was launched in October 2010 and is now available in 25 languages. It ranks 26 on Alexa’s ranking of the most visited sites on the internet.

The application was developed and launched by Kevin Systrom and Mike Krieger. The company was bought by Facebook in 2012, in a $1bn transaction of cash and stock.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Today, the social network app has over 500 million monthly active users, with 300 million coming back on a daily basis.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.