Hootsuite is a platform for managing multiple social media accounts through a single dashboard.
Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube can all be managed through the platform. Additional integrations are possible with platforms such as Reddit, Tumblr and Storify.
The platform is aimed at companies where the marketing department uses multiple social media accounts. Updates can be coordinated across the different accounts in order to maximise reach and ensure consistency.
What do you do when there is no one in the office to post on social media?
A key feature is the ability to schedule social media posts. This means that social media activity can be planned in advance for periods when the social media coordinator is not in the office such as weekends and evenings. This also allows multiple posts to be made at the same time.
There is a basic free plan and a range of paid plans allowing more users and features.
The company is based in Vancouver and has over 10 million users in 175 countries.
