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September 14, 2016updated 21 Mar 2017 2:20pm

What is Groupon?

One of the best online marketplaces to grab yourself a bargain.

By Hannah Williams

Groupon is an online marketplace which offers deals and discounts on travel, goods and services.

The eCommerce marketplace connects millions of subscribers with local merchants and retailers, offering discounts and deals on local attractions, activities and goods.

Serving more than 28 countries, Groupon was first launched in Chicago in 2008 as the brainchild of now ex-CEO Andrew Mason. Mason’s idea soon garnered the attention of his former employer, Eric Lefkofsky, who gave $1 million in seed money to help develop the idea. Just two years after Groupon launched, the company was valued at $1.35 billion.

Today, the company  serves more than 500 cities worldwide with nearly 50 million customers searching over 425,000 active deals.

 

Who tried to buy Groupon for $6 billion?

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