Gowalla was a social network app that was based on location services.
The social network was launched in 2007 and closed down in 2012 after being acquired by Facebook.
The app allowed users to check in at what was referred to as ‘spots’ in their local vicinity, either from the mobile app or via the website.
Users checking-in would sometimes produce virtual items for themselves, some that were developed to become promotional tools for their games partners.