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August 10, 2016updated 28 Feb 2017 4:40pm

What is Google Analytics?

A user-friendly service that tracks website traffic and generates web data.

By CBR Staff Writer

Google Analytics is a web analytics service by Google.

The most used web analytics service on the Internet, Google Analytics tracks and reports website traffic.

The web analytics offering is a premium service, with a subscription based version, Google Analytics 360, also available.

Google Analytics for Mobile Apps is another version of the web analytics offering, which gathers data usage from iOS and Android apps.


What has an Urchin got to do with Google Analytics?

Google gives users a dashboard-type data about how website pages are performing. In-depth reports can also ascertain where the traffic originated from, how long visitors spent on a page and the bounce rate out of a website. This is in addition to specific landing pages, trackbacks and in-page analytics, among other features.

The service was developed following Google’s acquisition of Urchin Software Corp in 2005.

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Google Analytics was developed from Urchin on Demand, with Google Analytics making is market debut in 2005. However, the demand for the service following its launch was so high, that after a week google had to suspend new sign-ups.


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