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March 27, 2017

What is Google AdWords?

The revenue source of one of the biggest tech beasts explained.

By Joao Lima

Google AdWords is an online advertising service.

Google AdWords lets advertisers set a budget for advertising, with the advertiser only charged when the ads are clicked or when a conversion or impression goal is met. The service lets users target web users based on predefined keywords chosen by advertisers.

The service offers a choice of advertising options – pay-per-click (PPC), cost-per-acquisition (CPA), cost-per-thousand-impressions, or cost per mile. There are also options for site-targeted advertising for text, banner and rich-media ads, as well as remarketing services.

Advertising via AdWords has become one of Google’s main sources of revenue.


How are the costs of AdWords calculated?

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