View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. What Is
July 1, 2016updated 06 Mar 2017 4:05pm

What is Google+?

Know your Circles from your Hangouts.

By Ellie Burns

Google+ is a social media network that taps into users interests.

Google’s fourth attempt into social networking, Google+ launched in June 2011. Users can post photos and status updates to the general stream or interest based communities.

A main feature of Google+ is the ‘circles’ feature, which allows users to group people into groups or lists for sharing. Once a circle is created, a Google+ user can share specific private content to that circle only. For example, a user could set up a friends and work circles, allowing the latter to be shared with colleagues and the former with close personal friends.

However, the option to share with Everyone and Public is always available – which means content is seen by anyone.

Why is the growth of Google+ hard to pin down?

Another key feature is Hangouts, which is a free video conferencing service for up to 10 people. Hangouts allow users to chat through the Google+ website or mobile app, with the service supporting many apps like YouTube and Google Docs.
Other features of Google+ include events, location tagging and multi-person instant messaging.

Although Google+ claims to have millions of users, it still lags behind competitors such as Facebook. However, it is hard to assess Google+ growth as its definition has changed – at first, Google defined the service as a social network, before later describing it as ‘a social layer across all of Google’s services’.

 

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU