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  1. What Is
March 10, 2017

What is Apple?

Apple products have transformed several electronics categories, including portable music players and smartphones.

By Ellie Burns

Apple is a consumer electronics giant which offers products such as the iPhone, iPad and Apple Watch.

The company was founded in 1976 by Steve Wozniak and Steve Jobs. The company’s initial success was built on its line of Macintosh computers.

Apple cultivated an anti-establishment and alternative image, particularly through an iconic 1984 advert that

The company faced commercial difficulties in the 1990s before rebounding in the early 2000s with several major products.

Apple had what was at the time the most profitable quarter in corporate history in 2015.

What else has Apple made?

The company had successes with the iPod, a portable music player, as well as the iPhone, which transformed the smartphone market.

The most recently released flagship iPhone is the iPhone 7, released in September 2016.

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Apple’s iPad also helped to popularise tablet computers.

Recently the company has seen sales of the iPhone decline.

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