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  1. What Is
August 16, 2016updated 28 Feb 2017 4:28pm

What is Alphabet?

It's new, but it's massive.

By James Nunns

Alphabet is the parent company of Google.

Alphabet is a multinational conglomerate founded on the 2nd October 2015 by Google co-founders Larry Page and Sergey Brin. Page become the CEO and Brin the president.

Alphabet is now the parent company of Google and several other companies previously owned by them. The portfolio includes subsidiaries such as Google, Calico, GV, Google Capital, Verily, X, and Google Fiber.

Alphabet was established in order to make the Google Internet business ‘cleaner and more accountable’, while also giving greater control to subsidiaries other than Google.


Why is the company named Alphabet?

In the 2015 launch of Alphabet, CEO Page explained why they chose the name ‘Alphabet’, saying:

“We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search! We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for!”

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The alphabet website is located at, which was introduced in 2014. INterestingly, the company does not own the domain, which is actually owned by BMW.


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