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  1. What Is
August 22, 2016updated 16 Feb 2017 4:07pm

What is Adobe Target?

Adobe target is a testing tool.

By Hannah Williams

Adobe Target is a cloud software tool that helps users to personalise content and marketing.

The tool includes a user interface, built-in best practices and robust optimisation tools for following site visitors.

With the use of its self-learning algorithmic approach, it is able to increase elements for real-time targeted content.

The tool is said to be in used with customers such as Vodafone, Dell and NetApp.

Adobe Target also uses factorial testing to understand elements for real-time targeted content. This is in addition to automated behavioural targeting with acquired data such as IP addresses, time of day, referral URLs and brand affinity.

What are the main services of Adobe Target?

Adobe Target allows users to automatically deliver content and recommendations using historical and affinity data.

The use of preset or customised rules, including those defined by visitor location, to target content to a specific audience is also enabled.

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Overall, Adobe Target offers A/B and multivariate testing, automated personalisation and mobile app optimisation.

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