Adobe Social is a social management platform.

Developed by Adobe, the tool allow users to manage social content and campaigns in order to build stronger connections through data-driven content.

Adobe Social is an application of the Adobe Marketing Cloud, which is a collection of integrated online marketing and web analytics products by Adobe.

Adobe Social manages and brings together the relevant posts, insightful conversations, measurable results and social activities all connected to a business. The application’s main function revolves around the discovery of precise content, social networks and business results.