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March 10, 2017

What is Adobe Social?

Adobe Social lets businesses manage the relationship between customer and business on social networks.

By Hannah Williams

Adobe Social is a social management platform.

Developed by Adobe, the tool allow users to manage social content and campaigns in order to build stronger connections through data-driven content.

Adobe Social is an application of the Adobe Marketing Cloud, which is a collection of integrated online marketing and web analytics products by Adobe.

Adobe Social manages and brings together the relevant posts, insightful conversations, measurable results and social activities all connected to a business. The application’s main function revolves around the discovery of precise content, social networks and business results.


How does Adobe Social work?

As the leader in social analytics technology, Adobe Social helps users see and predict what customers like, talk about and share most.

The tool manages over 100 engagement metrics, filters social listening data by keywords and sentiment, and ties it all back to website activity so you can see which days, times and types of content spark the most engagement.

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