View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. What Is
June 29, 2016updated 22 Sep 2016 12:28pm

What is a start-up?

Find out what is a start-up.

By James Nunns

A start-up basically refers to a newly established business.

However, this is slightly too simple a definition as a start-up is really a company that is beginning to develop, initially financed either by an individual or a handful of founders.

Typically these companies are aiming to offer a service or product that is not being offered by someone else, or are trying to improve an existing service offered by other companies, but in a better way.

One example of this is in the area of financial services where numerous companies, often referred to as a fintech company. These start-ups have been using technology to improve the services that banks offer.

Often start-ups are using technology in a way that others may not have thought of before, such as applying data analytics to customer service so that a personalised view of the customer can be generated.

Start-ups typically struggle when they are a new company as expenses often exceed revenues as they work on developing, testing, and marketing their ideas.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU