View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. What Is
July 14, 2016updated 22 Sep 2016 12:51pm

What is a marketplace?

Find out what an online marketplace is.

By James Nunns

An online marketplace, also known as an e-commerce marketplace, is an e-commerce site where product or service information is available to see and where transactions are processed by the marketplace operator.

Often product or service information is provided by third party companies, but it can also be provided by the company that is the marketplace operator.

Some of the most popular e-commerce sites are things like, or eBay. These types of site allow users to register and sell either single items or larger numbers of items for a “post-selling” fee.

Amazon’s fees are said to be around the 5-10% mark of the selling price.

These types of online marketplace are popular because they are open to a large variety of different third party vendors, this often means that they are able to sell a wider array of products than a vendor-specific online retail store.

There are also online marketplaces dedicated to outsourcing of professional services like IT, search engine optimisation, marketing and crowdsourcing.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.