A Kindle is an e-reader developed and sold by Amazon.com. Kindles allow users to browse, buy, download and read e-books, newspapers, magazines and other digital media.
Books and digital media are accessed and downloaded to a Kindle via a wireless connection to the Kindle Store – an online e-book store by Amazon.
Kindle started life when Amazon.com founder and CEO Jeff Bezos set his employees the mission of making the world’s best e-reader. Originally codenamed Fiona, the Kindle name was suggested by branding consultants Michael Conran and Karin Hibma, who liked the term’s association with starting a fire.