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March 23, 2017

What is a Kindle?

E-reader first developed under the code name 'Fiona'.

By Ellie Burns

A Kindle is an e-reader developed and sold by Kindles allow users to browse, buy, download and read e-books, newspapers, magazines and other digital media.

Books and digital media are accessed and downloaded to a Kindle via a wireless connection to the Kindle Store – an online e-book store by Amazon.

Kindle started life when founder and CEO Jeff Bezos set his employees the mission of making the world’s best e-reader. Originally codenamed Fiona, the Kindle name was suggested by branding consultants Michael Conran and Karin Hibma, who liked the term’s association with starting a fire.

What happened when the first Kindle was released?

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