View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. What Is
March 23, 2017

What is a Kindle?

E-reader first developed under the code name 'Fiona'.

By Ellie Burns

A Kindle is an e-reader developed and sold by Amazon.com. Kindles allow users to browse, buy, download and read e-books, newspapers, magazines and other digital media.

Books and digital media are accessed and downloaded to a Kindle via a wireless connection to the Kindle Store – an online e-book store by Amazon.

Kindle started life when Amazon.com founder and CEO Jeff Bezos set his employees the mission of making the world’s best e-reader. Originally codenamed Fiona, the Kindle name was suggested by branding consultants Michael Conran and Karin Hibma, who liked the term’s association with starting a fire.

What happened when the first Kindle was released?

First released in 2007, the first generation Kindle sold out in five and a half hours and remained out of stock for five months. There have since been many iterations of Kindle, with the device changing markedly with each major release. Kindle Touch saw the Kindle keyboard retired in favour of a touchscreen, while the display was upgraded to a lit LED screen with the Kindle Paperwhite.

The first Kindle without an E Ink display was the Kindle Fire, launched in 2012, which was an Android-based tablet with a colour touchscreen display.

Content from our partners
Powering AI’s potential: turning promise into reality
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU