GoPro is a manufacturer of versatile action cameras, although the word is often used colloquially to refer to the cameras themselves.
GoPro cameras are small and portable but produce high quality footage.
They are often used to film activities that would be hard to capture through a normal camera, such as extreme sports.
Recent updates to the product have seen the addition of a touchscreen and the ability to film in 4K.
Where did the idea for GoPro come from?
GoPro cameras can be attached to, for example, a ski or bicycle helmet while the user is doing the sport, allowing them to take the footage hands-free. The camera is also built to be able to survive getting wet and is designed to be sturdy.
The company was founded in 2002 by Nick Woodman, who took a surfing trip to Australia but found that he was unable to take high quality shots of his surfing because professional photographers were unable to get near enough or into the right positions. Today GoPro sells a range of models and makes hundreds of millions in revenue.