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June 28, 2016updated 22 Sep 2016 12:26pm

What is a CEO?

He/She is the top exec in any given company, but what do they do in the age of endless numbers of c-execs in each board?

By Joao Lima

With a salary usually around six figures, chief executive officers (CEO) are the highest ranking person in a company.

This person is responsible for running the whole business in a holistic and fair manner, working and putting to work overall strategies that will drive business growth.

They head the company’s board, which can be made of a wide selection of other c-levels, but they ultimately hold the most influential view on major decisions.

Due to their central position, they are also regarded as the bridge between all the other board members.

According to Shandwick, CEO’s reputation is one of the key propositions for the job as they are the face of the company.

The company has found that company reputation is largely attributed to the CEO as well as corporate market value.

Most people also believe new employees are attracted by the CEO’s reputation and the same happens when it comes to retain current employees.

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Over the coming years, as the world comes digitally together, reputation is set to take an even more strategic role.

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