Wireless devices are gaining traction among European CXOs and about 98% of them use their own laptops and notebooks, according to a research by Frost & Sullivan.
More than three-quarters of CXOs have one tablet computer, of which 20% mentioned family needs and business or private use as the reasons owning more than one tablet computer.
Another wireless device smartphone, is no longer perceived as just for business means and is increasingly used for social media, and other purposes.
Frost & Sullivan Customer Research global director Tonya Fowler said in 2011, European CXOs’ smartphone usage for purely business purposes has declined, as smartphone use is also popular for personal purposes, compared to 2009.
"Overall, European CXOs perceived wireless communication and battery life as the most important Smartphone features," Fowler added.
"However, most CXOs also rate overall quality and ease-of-use very highly, while security and applications compatibility are viewed as less important."
Following the arrival of tablets, even CXOs who have used laptops and smartphones are interested in using a device that merges the two, as such business applications of tablets are expected to remain a firm favorite among CXOs even more in the future, the research firm said.
In 2011, the primary-owned smartphone brand was Apple and scored the second-highest satisfaction ratings, while in 2009 it was Blackberry.
The research revealed that ownership, however, declined for Nokia, HTC and Sony Ericsson as most CXOs perceive Apple smartphones as the overall best brand of smartphones, followed by BlackBerry.
"Nine out of 10 CXOs surveyed regarded Apple as the best tablet computer. Furthermore, owners of Apple tablet computers report high satisfaction and a high likelihood of re-purchasing and recommending their brand to a colleague or peer," Fowler said.
This article is from the CBROnline archive: some formatting and images may not be present.
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