It surely comes as little surprise that according to research just published, only 3% on Facebook like the adverts. I’m surprised the figure is even that high, given that so many Facebook adverts in the sidebar are for things like cheap and sleazy dating sites, muscle ‘enhancers’ and the like, complete with dodgy pictures, poor graphic design and plenty of typographical errors.
However the research does make a more noteworthy point: the dislike of adverts is resulting in the growing use of ad-blocking software. That could have the potential to affect Facebook’s monetisation strategy, of course.
Censuswide interviewed 2,244 people in the UK for ad blocking firm Adblock Plus, and found that only 3% like Facebook adverts generally. 69% dislike ads in Facebook’s mobile app; 66% dislike ads in their Facebook news feeds and 51% disliked tailored advertising. Conversely, 63% said they are not bothered at all by advertising in print magazines (how many of that sample actually read print magazines is not clear).
Till Faida, founder of Adblock Plus said, "Our findings show that people have nothing against advertising, as it is accepted in a number of mediums from TV to print publications. The issue here is about people’s ability to control their online experience. Ads appearing in Facebook news feeds and through mobile apps interfere too much with the user experience."