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Technology / Networks

Google mobile Internet ad revenues to reach $8.85bn in 2013

Google is expected to generate about $8.85bn in mobile Internet ad revenues in 2013, a 92.1% increase compared to the $4.61bn it generated previous year, according to a report from eMarketer.

Facebook is expected to register 333% increase in the mobile ad revenues to more than $2bn in 2013, accounting for a 12.9% market share of the global net mobile advertising market.

Twitter is expected to experience 2% growth in its mobile ad revenue worldwide, while in the US the social networking platform is expected to have a higher market share of 3.6%.

According to the eMarketer, Google reported net digital ad revenues of $32.73bn in 2012, representing about 31.5% of total worldwide digital ad spending and is expected to increase the revenues faster compared to the overall market driven by monetisation of YouTube and growing adoption of mobile advertising.

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During 2012, Facebook held the second position in the digital ad revenue with $4.28bn, 4.11% of the worldwide market share that is expected to grow to 5% in 2013.

Twitter is expected to register the fastest growth rate in worldwide ad revenues with a 102.2% increase in 2013, which follows the 106.7% increase it recorded in 2012, along with 12.3% growth in total digital ad spending in 2013.

This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.