E-Commerce company eBay has rolled out its new logo similar to the old one launched 17 years ago, as the company tries to shift its focus from auction to merchandise.
The new logo features colors, red, blue, yellow and green which were there in the company’s previous logo.
The letters in the new logo are thinner and arranged inline instead of the previous, slightly jumbled approach.
The new logo will be rolled out on the company’s websites in the middle of October this year.
eBay President Devin Wenig said that the company’s logo is known the world over, so changing it was not a decision made lightly.
"Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special," Wenig said.
"But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today."
Founded in 1995, eBay was originally known as AuctionWeb until September 1997.
The company’s logo at its launch was a black and white bar that went across the top of the page, the word Auction was in black text in a white box, and the word Web was in white text in a black box.
In August 2012, Microsoft had rolled out its first new logo since 25 years of its launch of earlier logo.
The new logo has the symbol for Microsoft’s Windows operating system and has two components.
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