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February 23, 2006

DirecTV to launch broadband video-on-demand service

US TV satellite operator DirecTV is expanding its entertainment offerings with the launch of a broadband video-on-demand package that will be designed to complement its satellite VOD service, according to recent press reports.

By CBR Staff Writer

The new service will be known as DirectTV Broadband Video and is expected to be in operation by Q4 2006, ready to offer around 2000 subscription movies in addition to other video and TV content.

The broadband video-on-demand (VOD) service is expected to be made available through the introduction of HD versions of DirecTV set-top boxes with DVRs that will deliver content to television screens via high-speed internet connections.

The news coincides with the announcement that the TV satellite operator has secured a multi-year deal with Yes Network and MLB.com to offer the first ever interactive television content for Major League Baseball.

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